“Apple lovers, Samsung partner on the wild … that’s why the iPhone 4S”

• “애플은 애인, 삼성은 동업자 … 아이폰 4S에 열광한 이유죠”
  중앙일보 | 2011.10.31 00:31
   
  “혹평 받던 아이폰4S가 스티브 잡스의 죽음 이후(After the death of Steve Jobs) 날개 돋친 듯 팔리는 이유가 뭘까요. 애플은 사람으로 따지면 애인이에요.(Apple In terms of the person I’m dating) 다소 마음에 안 든다고 매몰차게 버릴 수 없는 겁니다.(It’s not a cold shoulder to discard.)” 지난 21일 만난 박충환(67·사진) 남캘리포니아대(USC) 경영전문대학원 교수는 ‘애플이 잘나가는 이유(Why Apple’s coolest)’를 이렇게 설명했다. 박 교수는 브랜드와 소비자의 관계(The relationship between brands and consumers)를 주제로 한 논문으로 지난달 마케팅계 노벨상이라 불리는(Maketinggye called the Nobel Prize) 미국 소비자심리학회(SCP)의 ‘올해의 학자(Scholars of the Year)’로 선정됐다.
• 박 교수에 따르면 사람들이 대개 어떤 제품을 선택하는 것은(People often choose which products to) 기능적 우위 때문이다.(This is because the functional advantages.) 경쟁 제품보다 더 편리해서 그 제품을 산다는 것이다.(It is more convenient than competing products, the product will live.) 삼성 제품도 이런 경우다. 하지만 애플의 제품을 살 때 기능은 부차적인 문제다.(When you buy Apple’s products feature a secondary problem.) 애플 제품을 가지고 있다는 자체로 만족감을 느낀다.(Apple has a product to the satisfaction of its own feel.)
• 　박 교수가 애플을 애인에 비유한 이유도 거기에 있다.(Apple lovers there is reason to pretend.) 애인도 처음엔 ‘잘생겨서’ ‘나한테 잘해 줘서’ 같은 이유 때문에 좋아한다. 하지만 어느 순간 그냥 좋다.(At some point, but just good.) 사랑하게 된 이유들은 부차적인 것이 된다.(Love is the reason that they are secondary.) 애플 제품 역시 처음엔 ‘편리해서’ ‘디자인이 예뻐서’ 선택됐다.(First the easy and ‘pretty designs’ were chosen.) 하지만 지금은 애플이어서 그냥 좋다.(But now, Apple’s then just a good.) 애플빠(애플 제품에 맹목적으로 열광하는 ‘애플매니어’를 일컫는 은어)의 등장이다.
• 　어떻게 이렇게 열성적인 팬이 생길 수 있었을까. 박 교수는 “애플의 제품은 단순한 제품을 넘어서 창의성과 혁신성을 상징하는 아이콘(Beyond a simple product that icon symbolizes the creativity and innovation)으로 승화했기 때문(Sublimation because)”이라고 진단했다. 제품이 출시될 때마다 최고경영자인 잡스가 직접 연사로 나서 창의성과 혁신성을 강조했던 애플의 마케팅 전략(Emphasizing creativity and innovation of Apple’s marketing strategy was), 손가락만으로 휴대전화의 모든 기능을 조작할 수 있게 한 발상의 전환(Fingertips all the features of the phone allows you to manipulate a paradigm shift)에 소비자들은 단번에 매료됐다(Consumers were attracted at once). 이후 애플의 제품을 쓴다는 건 잡스의 창의적 행보에 동참(Apple’s products, writes Jobs I participate in creative move)한다는 의미를 갖게 됐다는 것이다.
• 　이런 관계를 박 교수는 ‘브랜드 애착(Brand attachment)’이란 개념으로 설명한다. 기능적 우위에 기반한 ‘브랜드 선호’와 달리 이성의 영역을 넘어 브랜드와 사용자가 감성적으로 교감하는 단계다(Beyond the realm of reason to emotionally brand and your rapport step is to). 이 단계에 도달하면 강력한 경쟁자가 나타나도, 유행이 지나가도 브랜드는 살아남는다는 것이 박 교수의 주장이다.
• 　그렇다면 삼성은 어떨까. 박 교수는 “삼성은 동업자(Samsung partners)”라고 했다. 주고받는 관계라는 얘기다. 이런 경우는 지불하는 돈만큼의 기능을 제공하지 못하면 언제든 버림받을 수 있다(Failure to provide the money for the greater can be abandoned at any time). 사실 기능적 우위는 삼성이 소니·노키아 같은 브랜드를 제치고 글로벌 브랜드가 될 수 있었던 비결이다. 소니가 글로벌 브랜드로 성장했던 전략이기도 하다(Sony has grown into a global brand strategy, which is also). “지금 소니가 어디 있나요? 기능적 우위만으론 소니 꼴이 나죠.”
• 　박 교수는 “Samsung is capable of”고 말했다. 박 교수는 “삼성은 이제 기능이 아닌 철학과 가치를 세일즈해야 한다.(Now Samsung is not a feature of the philosophy and values must be sales.) 어떤 브랜드 철학으로 어떻게 소비자와 교감할 것인가가 중요하다(It is important that consumers will commune with)”고 했다. 그는 “앞으로 애플의 아이폰 사용자와 삼성 갤럭시S 사용자를 비교 분석해 보고 싶다(The future of Apple iPhone users to analyze and compare the Samsung Galaxy S users would like to see)”고 말했다.
• 정선언 기자

Samsung leapfrogs Apple as No. 1 in smartphones

기세등등 삼성 ‘애플, 보고 있나?’

Oct 22,2011

Samsung Electronics surpassed Apple in smartphone sales in the July-September period, according to the Korean company’s mobile chief and industry reports.

Shin Jong-kyun, president of Samsung’s mobile division, estimated that the company had shipped at least 20 million smartphones in the third quarter.

“I think it is more,” he told reporters.

Shin made the comments on Wednesday on the sidelines of the Galaxy Nexus launch event in Hong Kong, according to a voice recording of the briefing released later.

Apple said it sold 17.07 million iPhones during the three months to Sept. 24.

The U.S. company was the world’s No. 1 smartphone maker in the previous quarter, followed by Samsung, according to market research firm Strategy Analytics.

Samsung’s spokesman declined to discuss the company’s smartphone sales. The company is scheduled to release its third-quarter earnings results next week.

Market analysts and media reports estimate that Samsung shipped between 23 million and 28 million smartphones in the last three months, helped by the rollout of the Galaxy S2 in the spring.

The handset was introduced in Korea in April and went on sale globally in the following months. In the U.S. market, Samsung launched the Galaxy sequel in September through three mobile operators - AT&T, T-Mobile and Sprint.

Samsung unveiled the Galaxy Nexus earlier this week in collaboration with Google, days after Apple’s iPhone 4S went on sale worldwide.

Samsung may also have benefited from Apple’s weak iPhone sales in the last quarter.

Rumors about Apple’s new iPhone kept consumers from purchasing new ones, Dow Jones Newswires quoted Apple’s chief financial officer as saying.


Yonhap

Samsung to seek ban for iPhone 4S in Japan

아이폰4S 대항마 ‘갤럭시 넥서스’ 드디어…

Oct 18,2011 Samsung Electronics has requested that sales of the latest iPhone 4S be blocked in Australia and Japan, alleging that Apple products are enjoying a “free ride” on its wireless communications as well as user interface (UI) patents, the company announced yesterday.

“Apple has continued to violate our patent rights and catch a free ride on our technology,” Samsung said in a statement released to the press. “We will no longer tolerate such activities and will steadfastly protect our intellectual property.”

The move comes after Samsung announced that it had made a similar request to courts in France and Italy on Oct. 5, shortly after Apple unveiled its newest iPhone to the world and the day that Apple lost co-founder Steve Jobs to cancer.

Since then, Samsung, the world’s No. 2 maker of smartphones that is widely expected to have overtaken Apple in the third quarter, has stressed that the two European countries mark the start of a larger offensive.

The two rivals have been embroiled in about 20 patent disputes worldwide since April of last year, of which Samsung has already lost four. Apple contends that Samsung violated design and interface elements from its iPhone and iPad.

In Japan, Samsung is seeking a ban on the iPhone 4S - as well as the iPhone 4 and iPad 2 - claiming that they infringe upon one of Samsung’s mobile communications patents and three of its UI patents.

In Australia, the company is pushing to end sales of just the iPhone 4S, arguing that the handset violates three of its wireless networking patents. Last Thursday, Apple successfully managed to ban sales of Samsung’s Galaxy Tab 10.1 tablet in the country.

In fact, Apple has secured an upper hand in their tit-for-tat battle recently as it has also had Samsung’s smartphones banned in the Netherlands and its tablets removed from store shelves in Germany and Australia.

Dutch judges also ruled in favor of Apple on Friday, rejecting Samsung’s request to place an injunction on Apple’s mobile devices for patent infringements.

But Samsung’s push to widen its proposed ban on the iPhone 4S shows that it is not ready to throw in the towel yet.

Last Friday, the iPhone 4S went on sale in seven countries, including the United States, Australia and Japan, and is setting record sales in the U.S. compared to previous versions of the iconic smartphone.

Meanwhile, Jay. Y. Lee, president and chief operating officer of Samsung Electronics, attended a memorial service for Jobs at Stanford in California at the invitation of Apple CEO Tim Cook.

“Samsung and Apple should carry on their partnership and also compete fairly and fiercely in the market,” Lee told reporters as he left for the United States on Sunday night.

Industry watchers have been speculating about whether Lee and Cook would have sideline talks to try and patch up their differences at the memorial service but Samsung refused to comment on the issue, describing it as a private matter.


By Kim Hyung-eun [hkim@joongang.co.kr]

Samsung-Apple war rages

삼성, 애플 상대로 뼈아픈 첫 패배

Oct 15,2011 Some predicted that Samsung Electronics and Apple may have kissed and made up in their ongoing patent war with the recent death of Steve Jobs, the co-founder of Apple, but it turns out they’re not ready to reconcile just yet.

This week, a string of important hearings and rulings came out - or are due - in some of the major markets, escalating tension between Samsung and Apple as they jostle for the top spot in the smartphone and tablet markets.

A U.S. court - where Apple in April sued Samsung for copying its products and thereby triggered worldwide, tit-for-tat litigation - held back its ruling on Apple’s request for a ban on Samsung products, questioning the validity of Apple patents.

In Korea, lawyers from the two firms battled it out in court as Apple questioned the validity of Samsung’s third-generation (3G) communications patents.

Patent’s validity is key

No one won in the U.S. yesterday.

U.S. District Judge Lucy Koh in San Jose, California, said on Thursday that Samsung’s Galaxy tablets infringe upon Apple patents.

During the hearing, Koh frequently remarked on the similarity between the Galaxy tablets and Apple’s iPad - even holding one tablet in each hand above her head, and asking Samsung lawyers if they could identify which company produced which.

However, the judge also said that Apple has a problem establishing the validity of its patents, thereby holding back a ruling on the fate of Samsung’s devices in the U.S. market.

Samsung attorney Kathleen Sullivan said “we think we’ve clearly raised substantial questions” about the validity of Apple patents. Apple attorney Harold McElhinny said Apple’s product design is far superior to previous tablets, so Apple’s patents should not be invalidated by designs that came before.

Apple then filed a request to bar some Samsung products from U.S. sale, including the Galaxy Tab 10.1 tablet.

Meanwhile, in Korea, the validity of Samsung’s patents were questioned yesterday.

The Seoul Central District Court held a hearing on Samsung’s claims that Apple has violated its five 3G communications patents.

Apple lawyers argued: “The patent Samsung alleges to be its own has flaws in terms of its novelty and innovation,” saying that such technology is well-known in the industry and is not revolutionary compared to the technology used by Canada’s Nortel.

Samsung lawyers refuted this by saying that a certain patent has been adopted as a new standard in the industry because it solves problems without changing existing algorithms, and given that the technology of Nortel’s is not a standard it’s not a proper comparison.

The heated dispute ended after three hours. Another round of hearings will take place on Dec. 9.

Samsung debates widening iPhone 4S ban

Another ruling was due out in the Netherlands.

The Hague Court in the Netherlands was to announce the ruling on Samsung’s request that the iPhone 3GS, iPhone 4 and both generations of the iPad be pulled from shelves Friday afternoon (Netherlands time), after the Korea JoongAng Daily’s deadline yesterday.

Samsung claims that they infringe on Samsung’s four 3G technology patents, and is seeking that Apple be banned from trading, importing or selling these devices within the Netherlands, plus it wants all current iPhone and iPad models pulled from store shelves.

The Netherlands is where Apple managed to win a ban on the Galaxy Tab 10.1 earlier this year, as well as a ban on three Galaxy phones although Samsung got around that ban by tweaking a feature the court deemed a problem.

What’s more, Samsung’s request in the Netherlands is viewed as one of major Samsung-initiated attacks in the Samsung-Apple war.

Samsung has only recently vowed to be more aggressive toward Apple, its rival yet its biggest client in parts.

Korean media also speculate that this would be a good time for Samsung to widen its ban on the latest iPhone - iPhone 4S - as Samsung tasted defeat on Thursday in Australia where a ban on Samsung devices was announced.


By Kim Hyung-eun [hkim@joongang.co.kr]
◆FRAND(fair, reasonable and non-discriminatory)=기술 표준화 과정에 참여한 특허권자에게 요구되는 의무. 한 기업의 특허가 기술 표준으로 채택되면 타 회사들이 그 특허를 쓰고자 할 때 특허권자는 공정하고 합리적이며 비차별적으로 협의해야 한다는 조건이다. 표준 특허를 가진 업체가 무리한 요구를 해 제품 생산을 방해하는 것을 막기 위한 장치다.

Samsung defers Nexus release as Apple mourns

[NEWS IN FOCUS]

삼성, 최신 ‘넥서스’ 출시 연기 이유는…

Oct 10,2011 As the world mourns the death of Apple co-founder Steve Jobs, Samsung Electronics, its fierce rival in the realm of smartphones, is rescheduling new product launches in what appears to be a move to downplay its ongoing war with Apple.

Samsung Electronics, the world’s No. 2 maker of mobile phones, announced late Friday night that it will hold off on unveiling the Nexus Prime handset at the Mobile Unpacked 2011 event that was scheduled to be held in San Diego tomorrow (PST).

“Given the circumstances, we deemed it inappropriate to hold an event for a new product launch,” Samsung said in a statement without elaborating on the specific reasons.

“We apologize for causing any inconvenience to our customers or the media.”

Tuesday was supposed to be a big day for Samsung and Google, one of the Korean tech titan’s closest partners in mobile software platforms. They were slated to unveil the new Nexus Prime smartphone that runs on Android’s latest “Ice Cream Sandwich” platform.

J.K. Shin, the president of Samsung’s mobile business unit, and Android founder Andy Rubin, Google’s vice president for engineering, were to attend the event.

Before the news of Jobs’ death, the tech world was keenly awaiting the date as it would have marked the world premier of Android’s latest weapon in the emerging war to dominate fourth-generation (4G) wireless communications.

Meanwhile, the Nexus Prime is already being touted as the “ iPhone 4S killer,” or the most viable challenger in the Google camp to the latest iPhone, which was unveiled last week.

“It would have been inappropriate for Samsung and Google executives to grab the media spotlight so soon after Steve Jobs passed away,” said one Samsung official.

“Samsung is embroiled in multiple patent litigations with Apple, but the two remain major partners and the decision should be viewed as a humane one,” said another observer.

Samsung and Apple are involved in a series of transnational battles over patent violations, but Apple still stands as Samsung’s biggest consumer of components such as display panels and processing chips for its smartphones.

Apple has seen demand for the iPhone 4S skyrocket despite some initial disappointment about the lack of novelty upon its release.

“This is the most successful iPhone launch we’ve ever had,” said U.S. mobile carrier AT&T.


By Kim Hyung-eun [hkim@joongang.co.kr]

Samsung’s Q3 earnings exceed analyst estimates

Industry observers give credit to smartphones, displays, processors

스티브 잡스가 들으면 분기탱천할 소식?

삼성전자, 갤럭시탭 판매금지 손실 상쇄하고도 남을 호실적

세계 시장서 ‘확고한 1위’ 예측도…

Oct 08,2011 Samsung Electronics Co., the world’s biggest maker of computer memory chips and the No. 2 mobile-phone maker, estimated its operating profit for the third quarter at a level higher than what analysts expected.

According to a regulatory filing released by the company yesterday, Samsung said its third quarter operating profit was 4.2 trillion won ($3.5 billion), which is a 13.6 percent decline from the 4.86 trillion won posted in the previous year.

But 4.2 trillion won was higher than the median market forecast of 3.5 trillion won in the three-month period.

Sales in July-September rose 1.9 percent year-on-year to 41 trillion won. The company didn’t announce an estimate of its net income.

Samsung said it is scheduled to release results of actual earnings with details later this month.

Although Samsung didn’t give reasons for the stronger-than-expected results, market analysts said Samsung performed better than analysts’ estimate because of skyrocketing smartphone demand, hinting that its Galaxy S2 phone was behind the company’s earning surprise.

From July to September, Samsung is estimated to have shipped 28.5 million smartphones, according to Daewoo Securities Co.’s analyst James Song.

Song estimated Samsung’s mobile communications division posted a record-high operating profit of at least 2 trillion won during the quarter.

Analysts said the company’s Galaxy S2 smartphones have been well received in overseas markets, trailing closely behind Apple.

Research done by Strategy Analytics said the global smartphone market share in the second quarter was 18.5% for Apple, 17.5% for Samsung, 15.2% for Nokia and 48.9% for other manufacturers.

The report suggested Samsung overtook Nokia to become the world’s second-largest smartphone vendor after Apple in the second quarter with its Android-based Galaxy models.

In the second quarter of the previous year, Samsung had only 5 percent of global smartphone market share while Nokia and Apple had 38.1 percent and 13.5 percent respectively.

The company released the Galaxy S2 smartphones in the U.S. market in the third quarter. Global sales of the Galaxy S2 hit 10 million units within five months of its debut, Samsung said last month.

Shares of Samsung closed yesterday at 860,000 won on the Seoul bourse, up 5,000 won from Thursday’s close of 855,000 won.

Booming demand for mobile devices around the world also helped shore up sales of Samsung’s high-end mobile processors and premium mobile-phone display panels, analysts said.

Sales of smartphones, mobile chips and display panels for mobile phones are estimated to have contributed 90.9 percent of Samsung’s third-quarter operating profit, said No Geun-chang, an analyst at HMC Investment Securities Co. They accounted for 75.6 percent of Samsung’s operating profit in the previous quarter.

But the company’s LCD business likely posted an operating loss for a third consecutive quarter as sales of high-end mobile panels failed to offset a slump in TV panel sales.

Analysts said they estimate Samsung posted over 1 trillion won in operating profit in its semiconductor division in the third quarter, despite falling prices of D-RAM semiconductors, with its shored up cost-competitive manufacturing capacity and the product differentiation.

Analysts said Samsung’s profit will improve in the fourth quarter from the previous three months if the local currency stays weak against the U.S. dollar. A soft local currency will give Samsung an upper hand in price competition against other exporters.


By Kim Mi-ju, Yonhap [mijukim@joongang.co.kr]

애플의 ‘아이폰5’, 한국서 보기 힘들지도…  

Samsung Electronics may start going on the offensive against Apple - its rival in smartphones and tablet computers but also a top customer of its components - by trying to block sales of the iPhone 5 in Korea and possibly abroad.

Samsung is having an internal debate as to whether it should push for a sales ban on the upcoming iPhone 5, a Samsung official told media yesterday. The world’s No. 2 maker of mobile phones after Nokia alleges that Apple mobile products violate its wireless communications patents.

“We are making a legal review of an injunction that bars the sale of the iPhone 5,” the official said. “But we haven’t decided whether or not we will make a request for the injunction, or where we might do it - in Korea or in foreign markets.”

The iPhone 5 is expected to be released in the United States and some other countries early next month at the earliest.

Since a patent war between Samsung and Apple began in April, the iPhone 5 will be the first new Apple product to be sent to the market. Analysts say Samsung might be betting that getting a sales ban on a newly released product is relatively easier than getting a ban on products already being sold. Analysts are also looking for a shift in Samsung’s attitude toward Apple, a main customer of its chips and display panels.

Samsung has generally been defensive in the tit-for-tat litigations the two companies are involved in worldwide, largely filing countersuits to Apple-initiated attacks. Apple has argued that Samsung infringed on its patents and the Galaxy line of phones and tablet computers “slavishly” copied its designs, look and feel.

Apple has had winning rounds in suits in Germany - Europe’s biggest market - and Australia, where the countries’ courts ordered sales bans on Samsung’s Galaxy Tab 10.1.

Samsung has since announced it will appeal the German court’s decision, and filed a counter claim in an Australian court last week, saying Apple infringed on seven patents owned by Samsung related to wireless communications standards.

Apple is trying to rein in the growth of devices using Google’s Android mobile platform, and has taken the most direct aim at Samsung, the biggest vendor of Android devices.

Asked about what appears to be a deteriorating relationship with Apple, Choi Gee-sung, Samsung’s vice chairman, said earlier this month: “I think we are only clashing in one certain area.”


By Park Hyun-young, Kim Hyung-eun [hkim@joongang.co.kr]

I will let you know later about this photo

↓

Germany is forbidden to sell Galaxy tablet . … Samsung “immediate appeal”

이의신청 기각 … 고등법원으로
삼성 “IT 발전 막는 실망스런 판결”

A German court on Friday maintained a sales ban on Samsung’s Galaxy tablet computers in the country.

The Duesseldorf state court said it would not allow Samsung to market its Galaxy Tab 10.1 in Germany because it violated Apple patents and too closely resembles the iPad2.

  이날 요한나 브루에크너호프만 재판장은 “애플의 아이패드와 삼성의 갤럭시탭 10.1은 명백하게 유사한 인상을 준다. 미니멀(초단순)하면서 현대적인 모양과 평면 스크린, 둥그런 모서리 처리가 그렇다”고 말했다.

(Presiding judge Johanna Brueckner-Hoffmann said there was a “clear impression of similarity” between the Apple and the Samsung products. She cited the “minimalist, modern form” of the two firms’ products, with flat screens and rounded edges.)

  뒤셀도르프 법원은 특허권자에게 우호적인 판결을 내린다는 평판을 듣는 곳이다. 미국 로펌 피네건이 2006~2009년 세계 주요 법원의 특허 관련 가처분 신청 결과를 조사한 결과 뒤셀도르프 법원은 특허권자 승소율이 국제 평균(35%)의 두 배에 가까운 63%로 나타났다. 삼성과 애플은 미국·일본·호주에서도 소송을 치르고 있다. 두 회사는 9개국의 12개 법원에서 22건의 소송을 진행 중이다.

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